From 0 to 7K Impressions: Resolving Image Indexing Problems for E-commerce Growth
How BeautyBooth.com.bd Achieved 6K–7K Daily Impressions and 40–60 Clicks by Resolving Image Indexing Challenge
Client Background
BeautyBooth.com.bd is a prominent e-commerce website specializing in skincare and cosmetic products in Bangladesh. Despite its robust product catalog, the website struggled with image indexing issues, severely affecting its search visibility and traffic.
As an SEO Specialist, I took on the challenge of identifying and resolving these issues to improve image visibility and drive organic growth.
Challenges
The website faced significant obstacles with image indexing, primarily due to
1. Server Configuration
1. Images were hosted on a newly migrated server that was not optimized.
2. Cloudflare CDN was improperly configured, leading to inconsistent image delivery.
2. Technical Blockages
1. The robots.txt file was blocking the image path.
2. Some images were optimized via the Next.js next/image component, generating URLs that were inadvertently blocked.
3. SEO-Specific Issues
1. Randomly cased image slugs (e.g., example.com/IMG123.jpg vs. example.com/img123.jpg) created inconsistency.
2. Lack of descriptive alt texts reduced semantic value for search engines.
Goals
The primary goal was to completely resolve the image indexing issues that were hindering the website's performance in search results. This involved ensuring that all images were properly indexed and accessible to search engines. Additionally, improving the organic visibility of images in search results was a key focus to enhance the website’s overall presence in image-related queries. Finally, achieving measurable growth in impressions and clicks for image-related queries was essential to demonstrate the impact of the implemented solutions.
Strategy
To address these issues systematically, I implemented the following strategy
1. Used Screaming Frog SEO Spider to identify non-indexed images and analyze blocking factors (robots.txt, server configurations, CDN).
1. Properly configured Cloudflare CDN for optimal image delivery.
2. Ensured that the image server was fully functional and compatible with the Next.js framework.
1. Allowed indexing of image paths by removing restrictive rules.
2. Validated the changes using Google Search Console's robots.txt Tester.
1. Renamed image slugs to follow a consistent, SEO-friendly format.
2. Implemented descriptive alt texts for all images.
1. Added an image sitemap and submitted it to Google Search Console
2. Updated the product sitemap to include image URLs.
1. Integrated images into structured data for products using JSON-LD schema to improve search engine understanding.
Implementation
Technical Fixes
1. Sequentially resolved issues identified during the audit..
2. Collaborated with developers to align CDN and server configurations with SEO requirements.
Search Console Actions
1. Requested indexing for the image sitemap and monitored status.
2. Verified indexing improvements via the Coverage Report and Performance Report in Google Search Console.
Monitoring and Optimization
1. Periodically audited the site to ensure no new blocking issues arose.
2. Monitored daily impressions and clicks using both Google Search Console and Google Analytics.
Results
After implementing the fixes, BeautyBooth.com.bd saw dramatic improvements in image visibility:
Lessons Learned
After implementing the fixes, BeautyBooth.com.bd saw dramatic improvements in image visibility:
- A thorough technical audit is critical to identifying and resolving complex SEO issues.
- Proper server and CDN configurations are essential for large-scale e-commerce websites.
- Regularly updating robots.txt, sitemaps, and schema markup significantly improves image visibility.
Conclusion
Through methodical analysis and targeted solutions, I successfully resolved BeautyBooth.com.bd's image indexing challenges. This project not only improved the website’s organic image traffic but also highlighted the importance of technical SEO for e-commerce growth. If you'd like to learn more about how I can solve SEO challenges for your business, feel free to contact me.
Nafis Iqbal
Nafis Iqbal is a professional SEO Consultant with extensive experience in healthcare, clipping path, SaaS, local business, and e-commerce. He is a skilled SEO expert in BD, with 4+ years of proven track record in On-Page, Off-Page, technical SEO, Social Media Marketing, YouTube SEO, and content marketing.
Nafis Iqbal is widely regarded as the Best SEO expert in Bangladesh, because of his deep knowledge of SEO and successful blogging, freelancing, and training career and achievements. He optimizes websites to improve search engine ranking, traffic, and brand awareness.
Founder and Lead SEO at nafisiqbal.com
+880-1518-66-7373
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